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澳洲代写assignment:促销策略
2017-01-17 11:19

澳洲代写assignment:促销策略
Essentially the promotion strategies in most of the cases are the widely localized, no matter how standardized the product may be (Keegan & Green, 2005). In case of B&W Zeppelin iPod docks the organization needs widespread adaptation due to the fact that the product is culturally bound and the purchase and use of the product depends on different cultural factors, due to this reason the promotion material used by the organization should reflect the characteristics of the culture where the organization has been operating (Bowers & Wilkins, 2012). For example, if B&W Zeppelin iPod docks has been designing its promotion strategy in UK, the language that the promotion messages could use shall be English, and the promotion message should be constructed in such a manner that it reflect the British style of listening music and how young people belonging to UK get the desired enjoyment, jazz and thrill while listening music on B&W Zeppelin iPod docks. Essentially the communication strategy in the country should be based on such variables that will help the brand to occupy better positioning in the mind of the target market.
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