澳洲代写assignment:促销策略

2017-01-17 11:19

从本质上讲，大多数情况下的促销策略是广泛本地化的，无论产品的标准化程度如何（基冈&格林，2005）。在B&W齐柏林飞艇iPod基座的组织需要广泛适应由于产品文化的约束和对产品的购买和使用取决于不同的文化因素的情况下，由于这个原因，组织使用的宣传材料应体现特色的文化在组织已经运行（鲍尔斯&威尔金斯，2012）。例如，如果B & W齐柏林飞艇iPod码头已在英国推广策略设计，促销信息可以使用应英语的语言，和促销信息必须建立在这样一种方式，它反映了听音乐的英国风格和年轻人如何属于英国得到预期的享受，爵士和兴奋，而听音乐对B&W齐柏林飞艇iPod基座。从本质上讲，在国内的沟通策略应该是基于这样的变量，这将有助于品牌占据更好的定位在目标市场的心目中。

澳洲代写assignment:促销策略

Essentially the promotion strategies in most of the cases are the widely localized, no matter how standardized the product may be (Keegan & Green, 2005). In case of B&W Zeppelin iPod docks the organization needs widespread adaptation due to the fact that the product is culturally bound and the purchase and use of the product depends on different cultural factors, due to this reason the promotion material used by the organization should reflect the characteristics of the culture where the organization has been operating (Bowers & Wilkins, 2012). For example, if B&W Zeppelin iPod docks has been designing its promotion strategy in UK, the language that the promotion messages could use shall be English, and the promotion message should be constructed in such a manner that it reflect the British style of listening music and how young people belonging to UK get the desired enjoyment, jazz and thrill while listening music on B&W Zeppelin iPod docks. Essentially the communication strategy in the country should be based on such variables that will help the brand to occupy better positioning in the mind of the target market.

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