Marketing Assignment 代写:竞争对手

2016-12-29 15:13

现有竞争对手之间的竞争在市场上的服装市场可以称为高。这是由于这样的事实,有成千上万的零售商提供不同类型的衣服,可以分为那些提供自己的品牌和品牌提供由另一家公司生产和销售。这两个行业之间的竞争。品牌忠诚度的市场很小,大部分的竞争对手尝试他们最好使用水平不同的营销策略来吸引更大的市场份额(沃尔特斯&汉拉罕,2000)。
价值增加的活动下可以确定通过资源审计和价值链分析的过程中进行了如下:
虽然下一个拥有很多的资源和能力,但事实是,一些公司所占有的资源和能力是独一无二的,本质上为组织提供竞争优势(希特et al .,2000)。例如资源,它可能包括人类的人才管理人才和新产品开发人才被组织为该组织提供了竞争优势。另一方面组织的能力独特的组织文化、领导力、创造力和创新精神等也增加组织的价值创造过程(接下来,2011)。

Marketing Assignment 代写:竞争对手

The rivalry in the market among the existing competitors in the clothing market could be termed as high. This is due to the fact that there are hundreds and thousands of retailers offering different types of clothes that could be grouped into those offering own brands and those offering brands that are manufactured and marketed by another company. The competition is between both the sectors. As the brand loyalty in the market is minimal, most of the competitors try their level best to use different marketing strategies to attract a larger share of the market (Walters & Hanrahan, 2000).
The value addition activities of Next could be ascertained by going through the process of resource audit and value chain analysis that has been carried out in the following:
Although Next posses many resources and competences, the fact is that some of the resources and competencies possessed by the firm are unique that essentially provide the organization with competitive edge (Hitt et al., 2000). For example in the resources, it may include the human talent both the management talent and the new product development talent possessed by the organization furnishes the organization with a competitive advantage. On the other hand the competencies of the organization like the unique organization's culture, the leadership, the creativity and innovativeness etc are also adding to the value creation process of the organization (Next, 2011).