新西兰assignment代写 全球的标准化

2017-01-27 10:40

虽然，全球的标准化是持续有更多的热情和激情为它提供了大量的优势和好处，事实上定位的方法对国际市场也获得了意义，特别是考虑到不同的产品和服务，被认为是文化敏感（凯特奥拉& Graham，2006）。全球标准化和本土化的争论仍在继续，不同的国际营销专家和理论家有自己的观点。值得一提的是，没有最好的方法，总是提供的所有好处，而全球标准化或本土化的使用变化不断，和市场以及产品由企业（郝林森，2007）。实现这个问题的意义，努力将组织在本文中，批判性地研究如何本地化的方法提供了最好的好处相比，全球标准化。

新西兰assignment代写 全球的标准化

Although, the global standardization is continued with much more zeal and fervor as it offers a number of advantages and benefits, the fact is that localization approach towards international marketing is also gaining significance, particularly taking into consideration different products and services that are considered culturally sensitive (Cateora & Graham, 2006). The global standardization and localization arguments are continuing and different international marketing experts and theorists have their own point of view. It is worth mentioning that there is no best approach that always provide all the benefits, rather the use of global standardization or localization vary from time to time, and market to market as well as that product offered by the organization (Hollensen, 2007). Realizing the significance of the issue, efforts will be organized in this paper, to critically investigate that how the localization approach provide the best benefits as compared to global standardization.

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