澳洲昆士兰代写assignment:公司差异化

2019-11-03 19:07

尽管差异化是使公司具有竞争优势的国际战略之一，但对结果进行研究是明智的。1980年，可口可乐公司决定为现有产品尝试一种新的配方;这并没有满足期望，因为它并没有维护和吸引新客户，而是吸引了新客户，而现有的客户发现产品与他们的期望不同。这使得他们不再使用公司的产品。这导致可口可乐公司生产两种不同的产品，以确保他们为新客户和老客户服务。尽管可口可乐公司投资于品牌识别，但它也注意到了质量、慈善赞助和可持续性。这有助于该公司在其业务所在的大多数国家获得认可。公司的产品品牌化面临挑战，尤其是当公司要在新的国家开设子公司时。例如，当公司第一次进入中国市场时，品牌名称需要调整。这是很重要的，这样名称的使用将从市场带来预期的意义。由于语言上的挑战，对在外国投资的公司来说，考虑给自己的品牌起什么名字是很重要的。在考虑差异化时，重要的是要注意质量是帮助品牌获得认可的关键。可口可乐公司从其生产的优质产品中获得了丰厚的利润。秘鲁在很大程度上受益于可口可乐公司产品的质量。
澳洲昆士兰代写assignment:公司差异化
Despite, differentiation being among the international strategies that give a company a competitive advantage, it is wise to do research on what the outcome will be. In 1980, Coca-Cola Company decided to try a new recipe for its existing products; this did not meet the expectation because rather than it maintaining and attracting new customers, it attracted new customers while the ones that were existing found the product to be different from their expectation. This made them quit using the company’s product. This lead the Coca-Cola Company to produce two different products to ensure they serve the new customers as well as the old ones. This worked for a while, but sooner it was phased out .Coca-Cola Company, despite, investing in brand recognition, it has also observed quality, charity sponsorship, and sustainability. This has helped the company in gaining recognition in most countries where it has its operations. Branding the company’s product had faced challenges especially when the company was to open subsidiaries in new countries. For example, the brand name was to be adjusted when the company first entered the Chinese market. This was important so that the name use would bring out the intended meaning from the market. Due to linguistic challenges, it is important for firms which invest in foreign countries, to consider the name they will give to their brand. While considering the differentiation, it is important to note that quality is essential in helping the brand gain recognition. Coca-Cola Company has reaped abundantly from the quality product it produces. Peru has benefited largely from the quality Coca-Cola Company products it produces.

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